Wigzo - Manager - Marketing

As a Marketing Manager, you will be responsible for making the audience aware of our product. You will be expected to be an expert for all our product features and the benefits. With this you will be equally responsible for crafting the strategy around launching and promoting new features in the market.

Key Responsibilities :

Product positioning : develop product positioning and messaging in close association with the product management team to differentiate the product in the market. Ensure positioning is consistently communicated through internal & external channels

Training : Together with the product team, train both internal and external stakeholders on our product features and their benefits

Content generation : develop an eye catching content (e.g. sales documentation, product videos, website copy, blog posts, ebooks etc.) to vivid the benefits of our products to the audience. Take complete ownership of the product blog with regular updates and varied forms of content.

GTM strategy and product launch : participate in planning the go-to-market strategy of new product features and releases. Manage the cross functional implementation of the feature launch plan.

Analyze : Evaluate and optimize the buyer's journey as it adds up to the enhancement of the features and usage of the product.

Market intelligence : efficient knowledge about market and our buyers, their buying or utilization trends. Also understand competitors in the market, their offerings also, how are product differentiates from them

Salary offered: 6 - 8 LPA