Wiggles - Performance Marketing Specialist

We are looking for a paid digital media expert to manage all search engine advertisements. You will be responsible for executing tests - collect and analyze data- to identify trends and insights. Achieve maximum ROI in paid search campaigns using analysis of data. Track- report- and analyze website analytics.

A key role wherein the candidate should be a D2C digital industry professional with deep experience in driving user growth & engagement, marketing ROI improvement and data- driven approach with media planning & strategy.

Key responsibilities of the role include :

- Setting goals and tracking against top metrics on Revenue, Paid- to- Paid ROAS, Customer Acquisition and managing the product wise unit economics.

- Responsible for maintaining the Paid CAC in line with the product wise unit economics.

- Driving all performance marketing and customer acquisition initiatives, in line with product, category and brand strategy.

- Conceptualizing and implementing consumer segmentation model, implementing CRM strategies to drive CLTV

- Creating a data analytics engine, and leveraging insights across consumers, different performance marketing channels and products to drive growth

- Generating brand awareness, growing top products and categories, building marketing and sales funnels across all paid channels

You may apply, if you :

- Are excited about multifold growth of a D2C brand via existing and new paid channels.

- Enjoy reading data and pulling out insights and putting strategies in place accordingly.

- Enjoy thinking through strategic growth levers and work in deep details.

- Are a digital marketing professional with hands- on experience in performance marketing and marketing ROAS ownership

- Are excited with a high potential / paced & exponential growth environment.

- Love to see daily sales numbers via different panels, maintaining ROAS and optimizing the sales funnels : keeping unit economics in mind.

- Excited every morning for daily ROI and optimizing funnels to drive metrics.

- Understand consumer journeys, think out of the box strategies and capable of applying A/B testing to optimize funnels