Wiggles - Head - Growth & Marketing

Your responsibilities will include:

- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.

- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets

- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth

- Ensuring consistent messaging that is aligned with the brand

- Building win-win relationships with new and existing partners

- Partner with cross-functional teams (product, creative) to develop advertising assets, landing pages, emails, and reporting needed to manage programs at launch and beyond.

- Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization.

- Collaborate with functional partners to forecast and plan company revenue growth.

- Manage the marketing budget to drive sustainable bottom-line growth

- Setting, monitoring and reporting on team goals

Key Requirements :

- You have a degree in Marketing, Business Administration or related field.

- You have prior experience in a similar role with a solid track record of success.

- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.

- You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).

- You are highly goal driven and work well in fast paced environments.

- You possess strong analytical skills and are comfortable dealing with numerical data.

- You have excellent communication & interpersonal skills.

- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.