Wiggles - Head - Growth/Marketing

Job description

Wiggles India is hiring Head of Growth with a proven track record, great attention to detail, and ability to multi-task in a fast-paced environment.

As a Head of Growth at Wiggles, you'll be the driving force behind all our growth & marketing initiatives. You'll develop, implement, track and optimize 360 campaigns. You'll own all of our marketing channels and measure their success. You'll be in charge of creating a growth strategy that supports our overarching business goals and will manage its execution. Ideally, all this will result in acquisition, retention and loyalty of customers across online & offline mediums. From developing a more efficient way to pull data from a specific channel to suggesting an adaptation on the product that will make it appealing to new audiences - being a problem solver is an essential characteristic we are looking for.

Your responsibilities will include:

- Leading a high-performing team to create and implement strategic marketing initiatives across various growth functions including performance marketing, events, social media marketing, product marketing and partnerships.

- Creating and implementing the growth strategies in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets

- Using data and analytics for decision making and measuring effectiveness as well as creating a culture of structured experimentation and iteration to drive growth

- Ensuring consistent messaging that is aligned with the brand

- Building win-win relationships with new and existing partners

- Partner with cross-functional teams (product, brand) to develop advertising assets, landing pages, emails, and reporting needed to manage programs at launch and beyond.

- Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization.

- Collaborate with functional partners to forecast and plan company revenue growth.

- Manage the marketing budget to drive sustainable bottom-line growth

- Setting, monitoring and reporting on team goals

Key Requirements:

- You have a degree in Marketing, Business Administration or related field.

- You have prior experience in a similar role with a solid track record of success.

- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, Offline growth strategies, managing demand generation & the customer acquisition funnel and performance marketing.

- You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).

- You are highly goal driven and work well in fast paced environments.

- You possess strong analytical skills and are comfortable dealing with numerical data.

- You have excellent communication & interpersonal skills.

- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.