Wiggles - Growth Marketing Lead

Growth Marketing Lead

As a Growth Marketing Lead at Wiggles, you'll be the driving force behind all our growth & marketing initiatives. You'll develop, implement, track and optimize digital campaigns across multiple platforms. You'll own all of our marketing channels and measure their success.

You'll be in charge of creating a growth strategy that supports our overarching business goals and will manage its execution. Ideally, all this will result in acquisition, retention and loyalty of customers. From developing a more efficient way to pull data from a specific channel to suggesting an adaptation on the product that will make it appealing to new audiences - being a problem solver is an essential characteristic we are looking for.

Your responsibilities will include :

- Own the entire funnel and monitor daily / weekly demand funnel and drive improvements cross-functionally to improve funnel shape

- Should be well versed & ready to get hands dirty with customer acquisition, conversion, retention based challenges and come up with creative solutions

- Identify new initiatives for growth

- Program manage growth initiatives cross-functionally and set up experimentation and tracking

- Conduct consumer research to improve experimentation through market insights

- Create granular bottom-up plans basis experiments and initiatives and ensure adherence across functions.

- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.

- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets

- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth

- Ensuring consistent messaging that is aligned with the brand

- Building win-win relationships with new and existing partners

- Partner with cross-functional teams (product, creative) to develop advertising assets, landing pages, emails, and reporting needed to manage programs at launch and beyond.

- Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization.

- Collaborate with functional partners to forecast and plan company revenue growth.

- Manage the marketing budget to drive sustainable bottom-line growth

- Setting, monitoring and reporting on team goals

Key Requirements :

- Have a degree in Marketing, Business Administration (B.Tech) or related field.

- 4+ years of experience or above

- Have prior experience in a similar role with a solid track record of success.

- Have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.

- Have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).

- Highly goal driven and work well in fast paced environments.

- Possess strong analytical skills and are comfortable dealing with numerical data.

- Have excellent communication & interpersonal skills.

- Adept at building relationships and liaising with multiple stakeholders and thriving in matrix environments.

- Analytical - and structured problem solving

- High level of ownership

- Comfort with ambiguity; strong test and learn bias; ready to get hands dirty

- Ability to engage and influence people cross functionally