Wiggles - Content Strategist

About Wiggles.in:

As a fast-growing brand that's making a mark by building meaningful relationships with pet parents in the pet healthcare space (Read all things pet care from veterinary care, grooming, training, innovative products, dog boarding, online consultations are more). Here's your chance to build the brand and own the narrative with a team of copywriters, designers and social media experts.

What would the job entail?

- If you love research, landing on an insight that clicks and translating that into a creative brief/execution - this is the place to be.

- Your canvas would be social media, emailers, product and service launches, mini and brand campaigns and more.

- Identifying gaps and building bridges to better reach our audience.

- Strategizing content pillars and sub pillars, managing our calendar.

- Collaborating with content and creative teams to implement the strategy.

- Ensuring that content strategy meets business objectives.

- Follow industry-related news and generate ideas around trending topics

- Analyzing content marketing strategy to evaluate whether it's working or not, and pivoting!

- Creating style guides to use as a guiding rail.

- Conduct keyword and SEO research to understand customers' needs

- Monitor web traffic and engagement (e.g. conversions and bounce rates)

- Knowing scheduling on social platforms is a plus.

Quick checklist of must-haves:

- Experience using social media for business

- Solid writing and editing skills in English

- Time-management skills

- Ability to guide and motivate team members