Wifi Dabba - Creative Head - Branding/Content

Key Responsibilities

- Strategize, implement and coordinate communication efforts from scratch.

- Create compelling content across entire user interfaces like onboarding, landing pages, community, etc. to improve the overall effectiveness of the product.

- Work with teams to develop messaging for new campaigns, features, and product launches that resonates with the customers and differentiates our product from its competitors.

- Identify the broader vision of the company and translate that vision through written, audio, and video formats a consistent brand voice and tone, and a roadmap for regular content

- Lead the development of SEO-friendly content across all mediums ensuring product value proposition is articulated clearly

- Collaborate with our partners and produce content with them to create awareness about the partners

- Manage and coordinate with internal and external content writers, and graphic designers to develop product-driven content.

- Optimize strategy and content, and make data-driven decisions to improve content performance

- Share analytic reports with the key stakeholders, and optimize based on the findings.

- Work with the team to promote education-based content on our product offering.

Skills required :

- Prior experience in brand and/or content strategy, with a background in an agency or in-house.

- Strong sense of creative storytelling, content writing, user experience, and marketing and possess ideation skills that stretch across various communication media

- Relevant experience in managing content (blog posts, case studies, social media content, and more)

- A clear understanding of how content can be leveraged and grown across various traction channels.

- Ability to work independently and as part of a team

- Must have excellent writing and content production skills across all formats.

- Must have excellent communication skills