Wife - Lead - Content Strategist

ABOUT US

WIFE :

Wife is a Brand Management, Marketing, Communication and Creative agency specialising in all things Strategy, Content & Design and everything under it. We are in a polygamous relationship with our brands as their better halves and aim to engage with brands as their better half.

A content strategist is responsible for developing content strategies based on the business objectives of an organisation or client, as well as the needs of its customers. Creative professionals are responsible for overseeing and developing content requirements across a project life cycle and generating content strategy deliverables.

RESPONSIBILITIES:

- Performing exhaustive research to gain in-depth knowledge of all customer personas.

- Performing extensive research and analysis on consumer thoughts and trends

- Creating specifications and content appropriate for the brand's customer personas

- Planning the editorial calendar and content proposition

- Collaborating with content management teams, creative teams, and writers to implement the strategy

- Overseeing writing style and tone for all content

- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed

- Tracking and calculating content ROI

- Ensuring that content strategy meets business objectives

- Strategizing and improving content delivery and promotion

- Analyzing content marketing strategy to evaluate whether it's working or not.