Wife - Associate - Brand Strategy

Brand Strategy Associate

- Wife is looking for a Brand Strategy Associate - a big-picture thinker, a storyteller, one who can incorporate market insights, consumer behaviour, brand development tools and dreams to build stunning brands. Positioning, identity, personality, awareness, equity, leveraging, research, analysis, should be words he/ she uses in pass.

- If David Aaker is your claimed mentor or you watch ads for entertainment, then we're looking for you.

And if you are looking for us too, below are the qualifications:

Job Duties :

- Develop existing and new brand strategies, after undergoing thorough research and analysis of current market and trends using traditional tried and tested and modern disruptive methods.

- Create marketing and communication strategies in line with the brand values and thereafter enhance its positioning in the market.

- Be in constant touch with the brand owners/ clients/ representatives and be a liaison between the external and internal teams.

- Think forward and anticipate future trends, opportunities and prospective successes for the brand.

- Be collaborative, a number thinker and be fact-driven.

- Be in a mutually symbiotic relationship with the brand, the creative team, the digital strategists and the operations of an execution. A horizontal, to all verticals.

- Create real and effective yet simple and disruptive short-term and long-term plans, calendars, strategies - that will not only be inspirational but also actionable.

- Contribute to the company's overall growth strategy.

Qualifications & Skills :

- A Bachelors'/ Masters'/ Specialized course in Business or Marketing and Communications or Advertising or Brand Planning

- Confidence, tact, people-skills, instinctiveness

- Strong command of language - oral and written

- High-degree of understanding of people, brands and the market

- Strong leadership skills

- MS-Office

- 5-7 years of relevant experience in the same/ similar role

Add-Ons :

- Multi-tasker

- The capability of team leadership

- Sales experience/ understanding

- Technically equipped to conduct thorough market research (primary and secondary)

Job Type : Full-time

Benefits :

- Flexible schedule

- Paid time off

- Provident Fund

Schedule : Day shift

Ability to commute/relocate : Greater Mumbai, Mumbai Suburban - 400061, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience : total work 3 years (Preferred)