WhiteHat Jr - Senior Manager - Performance Marketing

Sr Manager Performance Marketing

Roles and Responsibilities include but not limited to :

- This will be an individual contributor role who will be responsible for end-to-end planning, research, analysis and implementation level to perform the task and achieve the business goal.

- Own end-to-end execution, measurement, reporting and optimization of Google & Facebook campaigns with goals to increase transactions, new users, acquired via Ad manager and AdWords

- Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals

- Managing and maintaining large keyword lists

- Improve quality score of ads on Google and optimize campaign structure

- Running A/B tests across paid search campaigns & landing pages

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Keep pace with search engine and PPC industry trends and developments

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals

Skills Required :

- Preferably from a B2C (Consumer) centric background

- Experience on Google Analytics, Appsflyer / Firebase and Ads Manager

- Google Tag Manager and Amplitude or related tool experience is preferred but not necessary

- Should have minimum of 4 - 7 years of relevant hands-on experience into performance marketing campaigns via Facebook, Google and other digital platform.

- Experience towards PPC, ROI campaign

- Should have managed huge Performance Marketing Budgets

- Should be willing to be a part of fast-paced aggressive work culture growing start-up

- Should be willing to play an Individual Contributor role and manage the end-to-end planning and the implementation by his/her own.

- Should be analytically strong and a strategic thinker.

Behavioural :

a) Radical Accountability: Run the vertical like your own business. Product is incredibly high quality.

b) Systems Thinking: Early stage start-up hence requires incredible detail orientation and process thinking. Do-er versus a talker.

c) Extremely creative/hacker mindset with In-depth knowledge of PPC ecosystem

Backed by a reputed founder and two of the Top 3 India VCs, this is a once-in-a-lifetime chance to make tremendous wealth for an exceptional Performance Marketing Expert.