WhiteHat Jr - Senior Manager/Director - Brand Marketing

Roles and Responsibilities include but not limited to-

- Devise innovative brand growth strategies in line with WhiteHat Jr's vision and mission.

- Align WhiteHat Jr's around the brands direction, choices and tactics

- Oversee new and ongoing marketing and advertising activities

- Lead brand partnerships

- Track brand health measures and devise ideas on how to improve perception

- Translate brand elements into plans and go-to-market strategies

- Work and approve all brand assets/creatives used on multiple channels (ex-social and performance marketing)

- Work on creative development to motivate the target audience to take action

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors activities