WhiteHat Jr - Lead - CRM Campaign Management

About WhiteHat Jr.

An incredibly rare opportunity for a passionate, CRM to join WhiteHat Jr., the fastest growing Ed-Tech start-up backed by BYJU's and an award-winning management team. The founder is highly reputed with a blue-chip pedigree and a history of successful exits. WhiteHat Jr. has shown blockbuster results in the first 18 months, targeting an immediate $1.1+ Billion market, enabling tremendous experience and wealth generation in a short time for a dynamic, out of the box thinker.

Role Description

- Conceptualise, plan and execute CRM campaigns that drive traffic, repeat purchase and cross sell.

- Segment the user base to deliver personalised communication and offers.

- Analyse data and identify actionable insights to increase repeat business for online channels

- Maintain and publish performance dashboards - campaign level, cohort level, channel level

- Design experiments and run A/B tests to improve existing campaigns / processes.

- Good hands on experience on clevertap and other sms/email tools/providers

- Should be able to manage a team and manage their day to day ops

Preferred Person:

-9-12 years- experience in a data driven function. Comfortable with numbers to make focused decisions

- Team player with excellent written and verbal communication skills.

- Ability to learn quickly and willing to apply new concepts.

- CRM experience in an ecommerce/consumer company preferred

- MBA from premier institutions

- Someone who have done campaign management earlier and managed campaign managers