WhiteHat Jr - Director - Search Engine Optimization

Role: Director, SEO

About WhiteHat Jr.

An incredibly rare opportunity for a passionate, pedigreed Leader in Organic Growth / SEO (Search Engine Optimization) to join WhiteHat Jr., the fastest growing Ed-Tech start-up backed by BYJU's and an award-winning management team. The founder is highly reputed with a blue-chip pedigree and a history of successful exits. WhiteHat Jr. has shown blockbuster results in the first 18 months, targeting an immediate $1.1+ Billion market, enabling tremendous experience and wealth generation in a short time for a dynamic, out of the box thinker.

Role Description

We are looking to hire a Director of SEO to head a team of upto 5 Professionals dedicatedly working on building the Organic traffic charter for the Company.

What you would be doing

- Lead the Charter for Organic Traffic and Revenue for the Company, including building the SEO Strategy, ASO Strategy, Implementation Roadmaps and Key Hiring.

- Responsible for the entire business from Organic Channels on our App and Website.

- Work closely with Product and Tech team and designing product & SEO features for the website

- Drive the team to work on Keyword Research Analysis, Traffic Conversion Analysis Landing Page creation and Optimization.

- Manage the overall health of website and ensure it is 100 % compatibility. Including fixing any errors, sitemap issues or any other issues on website.

- Design month and month keyword oriented Project Work plan and strategize on and off pages work for the Tech Teams and Content Teams.

- Be the go to person for Latest Search Technologies and SEO Industry Insights

Preferred Person:

- Has 10+ years of Experience Building Organic Growth for a large business

- Has Team Management experience of 5+ People

- Has Stakeholder management and great interpersonal skills, ability to work in cross functional projects

- Has Worked on Google AdWords in Setting up Campaigns and running it successfully.

- Has Deep Understanding of Google Webmaster & Analytical tools usage and implementations in a large scale web and app property exceeding 10Mn MAUs.

- Has Experience of developing hypotheses, gathering feedback and A/B testing them

- Has First principle problem solving, data-driven decision-making ability