WhiteHat Jr - Director - Performance Marketing

Location: Mumbai/ Gurgaon

Job Level: Director Performance Marketing

Job Purpose:

Roles & Responsibilities:

Job Responsibilities include, but are not limited to:

- Manage the team to scale the business to 10X over next 6 months.

- Develop and drive end to end marketing strategies for all channels.

- Exceed aggressive consumer traffic, profit, and ROI goals for the performance marketing

- Manage, optimize, and expand programs for all performance marketing channels to maximize the profitability of the performance marketing spend

- Develop vendor relationship(s) to access best practices; work closely with existing vendors to ensure quality advice and guidance.

- Track, analyze, and report on key performance metrics and identify areas of opportunity to improve KPIs across areas of responsibility.

- Work cross-functionally across consumer marketing, creative, product management, and development teams.

- Demonstrate intellectual curiosity and outside-in thinking on best and evolving practices, and ensure the team is constantly at the edge of the newest high potential opportunities or ways of working

- Advise on digital and marketing best practices, the latest tools and systems.

Skillsets and requirements:

- 8+ years of relevant experience in performance marketing related channels/businesses, preferably operating large ($30M+) budgets and experience with considerable scale

- Strong experience in planning, strategizing the Performance Marketing campaigns via Facebook, Google and other social media platform.

- Deep understanding and experience across performance marketing channels, demonstrating depth and breadth of strategic and tactical knowledge of how different performance marketing channels can drive customer and business goals

- Deep understanding and experience in using data across channels to build customer centric, cross channel strategies

- Excellent leadership skills with experience managing teams remotely and working successfully cross- functionality.

- Proven ability to execute in a fast paced environment - results oriented with roll-up-the-sleeves attitude.

- Exceptional problem solving, communication, and analytical skills.

- Ability to think and act creatively, strategically, and tactically.

- Strong, relentless attention and focus to details.

- Proven ability to juggle multiple projects at one-time with very little direction.

- Strong proficiency in a multitude of performance marketing tools and platforms

- Entrepreneurial spirit, mindset and work ethic are a must.

- Should have strong connects and working experience with Performance Marketing agencies.

Qualifications & Experience:

- 8+ years of relevant experience in performance marketing related channels/businesses, preferably operating large ($30M+) budgets and experience with considerable scale