WhiteHat Jr - Creative Head

Company overview :

Launched in 2018, WhiteHat Jr is one of the fastest growing EdTech businesses in India, now expanding fast into global markets including the US, UK, LatAm, Australia, and Indonesia. The company's vision is to help 1 in every 3 kids in the world benefit from its interactive, fun and experiential learning platforms, creating opportunities for more than 100,000 teachers, to bring that vision to life. Its pioneering courses currently include Coding, Maths and Music.

Role overview :

This is a rare opportunity for a passionate, out of the box thinking Creative Head with a high-energy growth hacker mindset to be part of this company's meteoric rise, working alongside a team of highly seasoned and talented leaders. Career acceleration is guaranteed - the ride will be exhilarating, and rewarding in terms of growth and remuneration.

Reporting to the Global Brand Marketing Head, You will be responsible for the entire creative output for WhiteHat Jr, ensuring that our creative campaigns - from TV and digital commercials, through to employee recognition assets are creatively outstanding and strategically relevant. Design and content, while setting the benchmark for creative excellence in the category, must also consistently and positively reflect our brand image and values. EdTech is an exciting category, and there is plenty of opportunity to create award winning work which moves our audiences of parents and kids.

Location : Remote

Your Experience :

- With a minimum of 15 years experience, you should have hands-on experience of creating outstanding creative campaigns which have built brands through powerful storytelling.

- You will ideally have a background in ATL as well as digital, and have worked on national campaigns for top brands as well as digital campaigns.

- Your qualifications are less important than your talent, your energy and your ability to get things done, quickly.

- Previous experience of developing creative campaigns for EdTech or E-commerce brands will be an asset.

Job Responsibilities include, but are not limited to :

- Overseeing all creative output for the brand in India, ensuring that it is creatively excellent and strategically on brief.

- Working with an internal team of creative resources as well as external agencies and partners to create outstanding creative ideas and executions across all formats.

- Working closely with the Social Media Lead to ensure that creative executions across social media are of high quality, and that brand is amplified across all social media channels, with consistent tone of voice.

- Conceptualizing and delivering innovative and high-recall brand properties across formats, including webseries, podcasts and events.

- Presenting ideas to the CEO / vertical leaders for inputs/signoff.

- Motivating and inspiring a team of creative professionals, including art directors, copywriters and designers, providing coaching and guidance to enable them to excel, and create market-effective, award winning work.

Skillsets and requirements :

- Copywriting or art background - either will do, but you should be full of big ideas

- Agency background of at least 8-10 years is a must

- Working knowledge of industry standard softwares and design tools

- Self-motivated and a self-starter - able to drive plans and lead /inspire a team

- High energy, resilient.

Disclaimer :

WhiteHat Jr is not for the fainthearted. We have a high performance culture (which we call "10x growth with compassion") and we move extremely fast. You will need to be both resilient and agile to succeed within our culture, but also be able to motivate and influence your team and peers with compassion and fairness.

Our values :

Our 7 values are the pillars on which the organisation rests. They are woven into everything we are and everything we do, and we expect our people to model them.

1. "10x" Thinking, 10x impact :

- Continuous innovation and new thinking, for 10x ideas, outcomes and impact

2. Daily Improvement :

- Continuous improvement through daily focus on details. Make today better than yesterday, and tomorrow better than today.

3. Be an owner, not a renter :

- Don't wait to be told what to do. Take responsibility for every crack in the house and fix it yourself

4. Creating Joyful Learning Experiences :

- Each touchpoint and experience so joyful that every learner creates truly remarkable things.

5. Meritocratic utopia :

- Lead with 100% Transparency; 100% truth-talking. Fair and objective advancement with zero politics

6. Growth through Inclusion & Diversity :

- Consciously respectful of others with different thoughts, ideas, styles, languages and thoughts. Locally relevant, globally diverse, always kind.

7. Impenetrable Integrity :

- Always guided by our rock solid moral compass. We instinctively know what is right and wrong.