WhiteHat Jr - Analyst - Digital Marketing

Please find the below Job Description :

- Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.

- Analyse A/B and Multi-variate tests, communicate results and provide recommendations.

- Analyse external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.

- Analyse sales funnels and customer intent

- Measure ROI of online and offline advertising campaigns

- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement

- Track email campaign metrics (delivery, open, click-through rates)

- Monitor budget distribution and performance of paid ad campaigns

- Conduct competitive research and analyse benchmarking data

- Forecast and develop the right strategies, campaigns, and tests to run & recommend website and campaign optimizations

Skills Required :

- Minimum 3-4 yrs of experience as Digital Marketing Analyst

- Hands on Experience on SQL & Tableau. Preparing Dashboard, Data Visualization Tools

Work Location : Mumbai

Working Days : 6