White Panda - Manager - Social Media Marketing

- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, ebooks, reports, webinars, infographics, etc.)

- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)

- Manage the strategy and setup of all paid campaigns

- Manage both on-page SEO and off-page SEO for the company

- Measure results and optimize the lead nurturing workflows for different segments to convert leads into customers