White Panda - Manager - B2B Marketing

We are looking for a motivated and talented Marketing Lead who would be responsible for driving the growth initiatives at White Panda. An ideal person well suited for this role will be someone who can think about problems in-depth; is analytical & has proven experience with a couple of channels; understands the B2B journey & can build narratives/funnels; and in general, is focused on getting things done.

Responsibilities:

- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, ebooks, reports, webinars, infographics, etc.)

- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)

- Manage the strategy and setup of all paid campaigns

- Manage both on-page SEO and off-page SEO for the company

- Measure results and optimize the lead nurturing workflows for different segments to convert leads into customers