White Gold - Manager - Marketing

White Gold is a technology-driven company. We are innovative and we make use of advanced technology to better serve our customers. We are a leading player in the gold bullion industry, committed to delivering exceptional value and service to our clients. With a focus on integrity, innovation, and customer satisfaction, we have established ourselves as a trusted name in the market. As we continue to expand, we are seeking a dynamic and experienced Marketing Head to join our team and drive our marketing initiatives to new heights.

Key Responsibilities:

1. Develop and Execute Marketing Strategy:

- Formulate comprehensive marketing strategies aligned with the company's overall objectives.

- Drive brand awareness, customer acquisition, and retention through innovative and effective marketing campaigns.

2. Market Research and Analysis:

- Conduct in-depth market research to identify trends, opportunities, and potential threats in the gold bullion industry.

- Analyze competitor activities and market dynamics to stay ahead in the market.

3. Brand Management:

- Oversee the development and maintenance of a strong and consistent brand image.

- Ensure brand guidelines are adhered to across all marketing materials and communication channels.

4. Digital Marketing:

- Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and other online channels.

- Develop and implement digital campaigns to drive online engagement and sales.

5. Content Development:

- Collaborate with content creators to develop compelling and informative content for various marketing channels.

- Ensure content aligns with brand messaging and resonates with the target audience.

6. Offline Campaign Management:

- Plan and execute events, trade shows, and sponsorship to enhance brand visibility and generate leads.

- Evaluate the success of events and recommend improvements for future initiatives.

7. Team Management:

- Manage and lead a high-performing marketing team, providing guidance, coaching, and professional development.

- Foster a collaborative and innovative team culture.

8. Budget Management:

- Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve maximum ROI.

- Monitor and report on the effectiveness of marketing initiatives