Whirlpool - Senior Manager - eCommerce

Senior Manager Ecommerce

E-Commerce strategy:

- Engagement & business partnerships with the key e-commerce players on various business initiatives including Exclusive Product Launches

- Develop Strategic thinking for developing Online space- Channel margins, Supply Structure and monthly demand plan

- Leverage cross-selling opportunities between Modern Trade and e-commerce

- GTM (Go To Market) Innovation:

- Establish GTM models with customer segmentation on the basis of SOP, MOQ, etc.

- Leverage innovation to come up with new ideas/plans to innovate for different GTM models

Customer Engagement:

- Align with the e-commerce partners and prepare a Joint Business Plan approach with Tier1 customers

Innovation Testing:

- Develop Joint Account Plans with Online Accounts to ensure Sales growth

- Drive and enable exclusive launches & marketing campaign integration

- Establish working relationships with e-Commerce partners, improving content on partner platforms, designing Terms of Trade & initiation of a joint activity calendar for businesses

Business Plan Sufficiency:

- Understand the Key Business Drivers for this channel and manage channel forecasts

- Make it future proof by incorporating channel spends, ensure business delivery and share sufficiency