Whirlpool - Branch Manager

ESSENTIAL DUTIES AND RESPONSIBILITIES :

Planning :

Owns development of monthly demand plan for the branch.

Drives collection and reporting of required current and historical branch sales to support category and channel logistics.

Drives sales target- setting for on- ground sales and conducts periodic reviews.

Leads and reviews branch sales force productivity to meet values and volume targets.

Manages branch TPI budget.

Sales Execution :

Executes sales volume and value targets for branch, leveraging sales analytics.

Manages execution of BTL initiatives.

Trade Partner Management

Develops TP engagement plan and maintains optimum call cycles to build and strengthen TP relation.

Identifies, evaluates new TPs and manages conversion of difficult accounts as needed

Operations :

Oversees all marketing and key account management activities for the branch.

Oversees all sales logistics for the branch for finished and defective goods.

Owns general administration for the branch

KEY DELIVERABLES :

Driving volume and value targets on monthly or weekly basis.

Works for the closure of commercial issues and manage financial health of the business.

Managing conflicts internally and with the trade partners.

Managing commercial discipline in the territory.

Works with BSM for the better management of defectives, TP coverage by field service team and works with BLM to manage stock fulfillment.

Decisions Owned :

Designing trade schemes for TPs and territory.

Decision regarding adding or changing the number of TPs in a certain territory.

Driving a market campaign, offering credit to TPs and offering superior payout to the trade partners.