Marketing Manager oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves.
Responsibilities :
- Monitoring and analysing market trends
- Studying competitors' products and services
- Exploring ways of improving existing products and services, and increasing profitability
- Identifying target markets and developing strategies to communicate with them
- Preparing and managing marketing plans and budgets
- Managing the production of promotional material
- Producing reports to monitor results
- Presenting findings and suggestions to company directors
- Travelling to trade shows, conferences and sales meetings
Requirements :
- Have knowledge of a wide range of marketing techniques and concepts
- Be an excellent communicator
- Be able to respond well to pressure
- Think creatively
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