Whatfix - Product Marketing Manager

Role: Product Marketing Manager

Experience: 6+ years

#Onsite #EMEA

What will you get to do?

To be successful in this role, you will need to have hands-on experience of devising and executing winner go-to-market strategies and a hustling mindset to learn and execute quickly. In this role you will work closely with product marketing leadership, solution consultants, product managers and sales teams to devise and execute product or solution-focused Go-to-market strategies.

Key work areas:

- Partner closely with product and solutions teams to understand the product features and develop the narrative, messaging, and positioning for specific features

- Own and manage Go-to-market strategies in collaboration with marketing and sales teams to drive awareness and increase mindshare with our key personas across levels.

- Understand the market, persona and industry trends and translate these into continuous improvements for the go-to-market strategies

- Identify innovative ways across assets and sales levers to engage with prospects and differentiate the product and organization

- Work closely with Demand Generation on performance marketing campaigns, events, SEO, and web design.

Our ideal Product Marketing Manager has:

- Owner mentality and an entrepreneurial drive

- High attention to detail and ability to manage multiple, competing priorities simultaneously

- Self-starter with a bias for action; can make things happen in a fast-paced, dynamic environment

Story-teller with capability to engage the audience and keen observer of market trends who likes to asks questions

- Curious to dig deep into industry, product and market trends and analyze the metrics and numbers

- MBA degree with 7+ years of experience

- 4+ years of experience in B2B SaaS organizations with a global customer base or in content/brand marketing #LI-Onsite