Welspun Group - Business Analyst - Web Analytics

Work Experience:

5 to 7 years of business analyst. Should have a proven track record in ecommerce analysis, online sales, and innovation. Preferably should have worked on an international project.

Key Deliverables:

Providing analytics and insights using, Google Analytics, and data modelling using tools to provide key business and consumer insights in areas of business & product performance; customer profiling; website performance including funnel performance.

Recommending and implementing enhanced ecommerce tracking and additional custom event tracking on all company websites. Consolidating key business data from all departments into one business model to provide full visibility of entire business operation with ability to drill down or drill through data to view data at a granular level.

Analyse web traffic to our various websites on a daily basis. This is done using Google Analytics, DC Storm, MS excel and Google spreadsheets. This daily analytics helps to identify any performance issues with the websites with the aim of improving ecommerce conversion rates, and the user experience, and booking journey on our websites.

Help move the company in the direction of more data driven decisions by a/b testing, user testing, and focus groups for projects, oftentimes working closely with marketing and third Party Agencies (Adobe, Maxymiser) to conduct these tests