Wellcurve - Manager - Digital Marketing

About the Company

Wellcurve.in is a one-year old, seed-funded start-up. We are a holistic (product + content) platform for healthier nutrition alternatives. The e-commerce site was launched in September 2019. The platform consists of over 500 products across more than 35 brands, growing / scaling at a very fast pace. The founding team consists of a former CEO of a well-known fashion company and a former consulting professional. We are a team of six people running the company full-time.

To know more, visit us - www.wellcurve.in

About the Role

We are looking for a digital marketing manager who will own and drive marketing. He / She will have the freedom and responsibility to build a marketing strategy and execute the same from scratch. KPIs on the basis of which performance will be measured include month-on-month growth in traction, social engagement, sales, etc.

Key Responsibilities:

- Understand consumer insights, brand positioning, and product portfolio

- Come up with a monthly marketing plan (primarily driven by digital marketing)

- Forecasting and Budgeting

- Drive execution of the marketing strategy through various tools like Google Ads, Social Media, etc.

- Use growth hacks to drive organic growth for the platform

- Coordinate with multiple stakeholders for execution, viz. agency, third-party experts, etc.

- Build and Manage a team of resources / freelancers required to achieve business goals

Desired Qualities / Qualifications:

- Entrepreneurial / Growth mindset - looking to build and scale something from scratch

- Someone looking to explore exciting opportunities beyond the routine 9-to-5 job

- Solid Marketing Foundations - understands the consumer and this space, and can deploy multiple marketing tools and techniques to drive growth

- Creative in nature

- Relevant work experience (3-4 years) and proven track record of driving growth

- MBA in Marketing would be an added advantage

- Willing to work and thrive in an unstructured, fast-paced, high-intensity start-up environment