Wegilant - Manager - Digital Marketing

Wegilant (A Startup venture founded by an IIT Bombay Alumnus during his studies) designs, implements and provides cyber security tools and services to corporate entities. The company got incubation in IIT Bombay business incubator SINE on 1 August 2013.

The Company's flagship product Appvigil is an Integrable Mobile Device Protection Suite which help enterprises produce or use secure android applications. Appvigil is based on Patent pending technology to assess mobile applications in a fully automated way.

Appvigil performs multiple analysis to scan android application's executable file (.apk) to scan for security loopholes. Analyses include static analysis, dynamic analysis, network analysis etc.

About the Role:

The Growth team works all stages of the user life-cycle (Acquisition, Activation, Retention, Resurrection) as well as user-to-user engagement mechanics The Digital Marketing Manager will be responsible for generating traffic, targeted leads and user engagement via digital marketing.

- Looking for an experienced digital marketing person who can lead the digital marketing in Wegilant

- Long story short you have to do everything to generate leads (Any kind of leads, Sales, PR, Alliance) and traffic via digital marketing & build a global billion dollars company together with us

- The person must be very good at digital marketing tools & platforms.

What are we looking for:

- Able to execute as well as strategize; execute current action items and give strategic inputs from lessons learned

- Setting up inbound marketing practices for lead generation using state of art marketing & analytics tools

- Setting up user onboarding process (nurturing mails, behavioral segmentation, asset allocation, etc.)

- Development and distribution of target group specific content ideas to increase engagement

- Hands on expertise in handling social media & executing campaigns

- Strong understanding of analytics and data based executions

- Understand competitive landscapes to best position Appvigil globally

- Creative to figure out unique ways of driving traffic & engagement in addition to testing/evolving the proven techniques

To be successful in this role:

- Background/ Experience in Digital Marketing, Analytics, Inbound Marketing

- Experienced in running SEO/ SEM campaigns

- Exceptional communication and influencing skills, and ability to synthesize insights into actionable solutions

- Innate interest in learning about customer's behavior through numbers and qualitative data

- Experience/Interest in running international growth experiments at a technology company

- Experience/Interest in working for an engineering-driven company. Startup experience a plus

- Please do not apply if you have no digital marketing experience

- Please do not apply if you don't know anything about technology company