Wedoria - Manager - Digital Marketing

About the Company

Wedoria Technologies is a start-up from Kolkata which aims to create technology-driven products which facilitate people to have fulfilling, meaningful and productive lives.

Currently it is backed by one of India's largest media houses - the ABP Media Group.

Wedoria's mission is to help everyone follow their life purpose. With a vision to 'enhance lives', Wedoria is developing a digital platform of life called MeVero.

MeVero is The starting point of Wedoria, aimed at tackling the first (and most important) life intent-- the inability of people to pursue effectively a discipline of choice. Wedoria will address the root cause of this problem by enabling human beings to connect with - similar-purpose- individuals and contribute their talent in an open, bias-free, digital environment. The platform that spawns out of this initiative will be called - MeVero- or the - Real Me- The name signifies the true self-- unlocked.

Job Description

Position:

Digital Marketing Manager

Role:

- Majorly responsible for driving organic user growth for the platform using SEO, Content marketing, Social media marketing and other relevant solutions.

- Responsible for achieving marketing KPIs(Key Performance Indicators) for website campaigns (traffic growth, User Acquisition, Bounce Rate, Retention) as per defined business goals.

- Measure and report performance of all web campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and manage/optimize performance based on the insights

- Plan/Execute innovative partnerships, Collaborate with agencies and other vendor partners.

- Collaborate with internal design team to get the required marketing collaterals.

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and data-driven thinking

Qualification:

- PGDM/MBA in Marketing

Qualified candidates from other fields with relevant skills and experience will also be considered

Experience:

- Minimum 4-5 years- experience in a B2C company or in the field of Digital Marketing