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18/05 Mili
Senior HR Manager at Webengage

Views:273 Applications:72 Rec. Actions:Recruiter Actions:28

WebEngage - Product Marketing Manager (3-6 yrs)

Mumbai/Delhi NCR/Bangalore Job Code: 1097398

About us:

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. One of the hottest global SaaS companies, we've been recognized by G2 as a Marketing Automation Leader in Asia 2021.The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.We are headquartered in Mumbai, India, and have offices in Delhi, Bangalore, So Paulo, and Dubai.

We work with thousands of brands worldwide, across industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail.Learn more about us at www.webengage.comYou know the customer. You know the magic. You can connect the two.At its core, Product Marketing at WebEngage starts with the product and ends with the customer - bringing both together in unconventional ways.

We are looking for someone who can keep the customer at the center of everything and demonstrate how WebEngage solves their problems.Minimum qualifications: Bachelor's degree or equivalent practical experience. 3 years of experience in content writing, sales enablement, product marketing or similar roles (preferably at a tech-startup) A basic understanding of SEO and how users consume web content Familiar with various product marketing techniques, like pricing strategies, drip campaigns and GTM strategies Strong interpersonal skills and willingness to communicate with clients, colleagues, and management


- Oversee the end-to-end product lifecycle from defining the strategy and developing the customer pipeline to launching products and features

- Experience in doing market & customer research and presenting a coherent picture of your research

- Create compelling, well-researched, high-quality content for publication online, and via other media Help shape market messaging for the business and drive messaging accuracy and consistency across the organization Build and maintain a strong collaborative partnership with product management, engineering, sales, marketing, and other functions across the business Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement in current workflow Work with marketing leads, customers, and partners to understand their needs and articulate product capabilities and value Partner with engineering to define and deliver products and features that help customers Work cross-functionally on planning and executing drip campaigns, product newsletters, and other communications

Life at WebEngage:

- We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly & quarterly town hall meetings. A highly inclusive work culture that promotes a relaxed, creative and productive environment. Practice autonomy, open communication, growth opportunities, while maintaining a perfect work-life balance Go on company-sponsored offsites, once a year and blow off steam with your work buddies! (Post Pandemic)

Perks & Benefits:

- Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship (Macbook for Engagers & reimbursement for your WFH setup!) Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health, and a Contemporary Leave Policy (beyond sick leaves)

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Think you fit the bill? Come along, let's redefine the future of Marketing Automation!Preferred qualifications:

- Understanding of the tech industry Talent for using data to inform marketing or product strategy

- Ability to work cross-functionally and to thrive in ambiguity Distinctive problem-solving and analytical skills A go-getter attitude, insatiable curiosity, and an unmatched willingness to learn

- Excellent written and verbal communication skills

- Working knowledge of web analytics tools Ability to work on multiple projects with different objectives simultaneously Background in design and copywriting is a plus

Women-friendly workplace:

Maternity and Paternity Benefits

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