Web Analyst - Web Analytics

The Web Analyst will be responsible for analytical projects and reports which can drive decision making for the marketing & functional leaders. The key responsibilities of the role are outlined below:

- Monitor the website page/traffic/conversion analytic on a regular basis.

- Work with marketing, sales & product managers to create, customize and automate reports that help the business leaders make informed decisions.

- Understand marketing and sales strategies and on-going campaigns and point out deviations in the expected results based on past data trends.

- Work with online marketing teams and Google Analytics to report on marketing channel wise performance.

- Create visibility of transactional data in appropriate forms to facilitate strategic initiatives. Data includes sales, cost, product bundling, discount, price, market share, competition benchmarks etc.

- Use Statistical tools to manage and analyze data to support decision making.

Key skills

Analysis of Website Data Using Google Analytics, Business Analysis, Statistical Analysis, Good command over spoken and written English

Desired Candidate Profile

Education- Graduate with MBA. Graduation should be in B.Com - Commerce, B.A./B.Sc - Any Specialization with Statistics.

A statistics degree or diploma will be preferred.

Advanced level working knowledge of Google Analytics

Strong analytical and problem solving skills

Business proficiency in the following areas is required:

Strong business acumen

Understanding of costing concepts and terminology

Ability to manage a large amount of transactional data and determine trends at both part number level as well as product family using statistical analysis and analytical tools.

Good organizational and time management skills, strong analytical skills and the inter-personal skills to interact with all levels of management.

Technical proficiency in following areas is required:

Working knowledge of web analytics tools

MS Access, MS- Excel, Web-Based Tools,

SPSS or SAS and/or other statistical tools

Salary range - 15-20 LPA