Weaver Story - Category Manager - Sales/Business Development/Revenue Growth/Delivery - eCommerce Segment

Category Manager - E-commerce- premium ethnic wear store

Category Manager/ Senior Manager - (Sales, BD, Revenue Growth, Delivery)

- The person would be the business owner for his/ her categories. The role entails leveraging know-how of internal and external variables to deliver sales and outreach of categories. The role entails forecasting, monitoring, understanding and reporting on the category. The role also requires the incumbent to drive strategic projects and promotions to achieve business objectives.

Job Profile :

- Develop E-commerce sales strategies to grow sales through our own website and to meet revenue and growth targets.

- Well versed with the operations of major e-commerce players such as Amazon, Myntra, nykaa, Tata Cliq

- Coordinate with various e-portals to prepare a plan for periodic sales increment. Design strategy to increase sales and visibility at different websites.

- Provide thought leadership, innovation and process optimization initiatives such as implementing e-commerce software, Inventory Management Software and other industry best practices.

- Product management, product marketing, promotions, Product Marketing, Drive Customer Research and ROI optimization.

- Prepare and present annual, quarterly and monthly vertical budgets in discussion with the top leadership

- To create and develop commercial opportunities which maximizes revenue growth.

- Developing, monitoring, writing and updating content contained on E-Commerce websites/portals/platforms.

- Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects

- Owning all performance & funnel metrics wrt ecommerce sale. Ensuring that such metrics are institutionalized across teams and running performance cadences with respective stakeholder

- Planning of category level visibility and Store optimization through data rigor

- Liaison with Brand, Marketing and Design teams to plan monthly & yearly campaigns and co-owing metrics like CTR, Conversion funnel, Retargeting, recovering abandoned orders and Lead conversion

- Implement CRM Strategy and loyalty program. Grow and build customer database through organic and inorganic strategies

- Innovative thinking, on new ways to sell Sarees, introduce new launches, tell newer and better stories (capsules, videos, live shopping etc)

- Planning a lot of merchandising/sort experiments on the platform in order to improve performance or test various hypothesis through rigorous AB's and driving best practices as a result of these

- Optimize and improve personalization, Gamification of actions on the platform

- Creating promotional offers and checking to see that these are uploaded precisely.

- Examining sales-related metrics to inform restocks.

- Developing subject matter expertise in assigned product categories and taking ownership of daily business administration on assigned accounts.

- Cultivation standards, systems and best practices for content creation, distribution, maintenance and new product listings.

- Working with e-commerce vendors for graphic designs, layouts and relevant updating on e-commerce sites related to new and existing product information update.

Qualifications & Experience :

- Graduate/ MBA from a good B school, with total work experience of 6-8 years, with preferably 3+ years in an Ecommerce firm driving growth/planning

- Mandatory people management work experience of 3+ years

- Should have experience of handling Fashion and Luxury as a Category and should be able to understand the Category nuances

- Ability to work well under deadlines, pressure and to successfully meet these deadlines

- Bias for action - Has sound judgement, thoroughly thinks through the problems to come up with solutions

- Strong stakeholder management skills

- Having strong creative bent of mind, with ability to generate ideas to drive category awareness and visibility

- Sharp Business and creative Acumen

- Ability to work with a lot of ambiguity

- Extremely strong in execution as this role will involve overseeing significant execution

- Strong sense of customer centricity