Waypham - Manager - Digital Marketing

Marketing Manager-E Commerce Digital Marketing

- Plan and execute all digital marketing, including eCommerce marketing strategy, SEO/SEM, email, social media and digital advertising campaigns.

- Develop, implement and manage marketing campaigns that build brand awareness and drive traffic to our website and acquire leads/customers.

- Create & manage editorial calendars. Generate, edit and publish daily content (including original text, images, video) that builds meaningful connections and encourages audience engagement and drives acquisition.

- Oversee development of robust email acquisition and marketing campaigns to support key business initiatives across account management, new business development, and customer experience.

- Develop and manage influencer outreach across key channels including Whatsapp, Slack, Instagram, Pinterest, Twitter, Facebook and Youtube.

- Collaborate closely with digital and PR agencies, creative, sales and marketing teams to ensure comprehensive program development.

- Define metrics, reports, data and ROI.

Our ideal candidate will have:

- 3+ years of experience in eCommerce Digital Marketing with a focus on strategy, user acquisitions, social media, search engine marketing, analytics, and project management.

- A master of B2C marketing with excellent analytical skills and a glowing track record for customer acquisition.

- Strong understanding of inbound and content marketing strategies, web technologies and end-to-end marketing ecosystems.

- Strong understanding of search engine concepts, web traffic, SEO ranking.

- Strong understanding of A/B testing and developing testing frameworks

- Experience with Google Adwords and PPC Campaign Management.

- Experience with PR & Influencer marketing.

- Experience with web analytics tools such as Google Analytics.

- Experience with Email Marketing is a plus.

- Experience with video production is a plus.