WayCool Foods - Brand Manager - IIM/ISB/MDI/FMS

Key Responsibilities are as follows :

- New product launch

- End to end brand management

- Promotion planning

- New product development

- Advertising

- Develop and implement marketing strategies

- Understand market research needs for the brands and develop the same

- Develop and ensure the execution of branding/marketing plans

- Monitor and influence demand forecasting

- Digital branding and social media presence

- GTM marketing activities, brand delivery and brand communication activities

- Brand activation and handling ATL/BTL activities

- Handle consumer insight and market intelligence activities

Experience and education :

- Must have marketing/branding experience in FMCG or Dairy space

- Must have 6+ years of experience in brand management

- Must be a graduate from ISB,IIMs or other premier institutions