WayCool - Digital Growth Manager

- Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc. The ideal candidate will have a demonstrated ability to create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimize activities for return on investment and cost-efficiency.

- 5+ Experience with proven track record in App Store Optimization (ASO), Running Paid App Install Ads, Email Marketing, Analytics, In-App Communications, Conversion Tracking, Product website/landing page creation, SEO

- The Mobile App Marketing Manager must have strong mobile acquisition expertise to acquire users, promote usage & DAU of Outgrow App and encourage in-app sales.

- One must have an experience in direct-response customer acquisition and performance marketing, superior analytical skills, and possess a blend of technical & business savvy.

- Plan and execute App Distribution and Promotion strategies that drive traffic to App Store leading to App Installs

- Understanding acquisition models and selecting proven and new channels to meet objectives

- Translate the user acquisition targets and budgets into cutting edge mobile marketing

- Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (planning, executing, reporting, monitoring, and optimization. Create a playbook of best practices to be used globally to manage mobile app marketing, with a strong ROI-focused approach)

- Collaborate closely with technical, digital, sales and business teams as well as external vendors to identify needs and help define necessary improvements and new areas for innovation.

- Dive into the data to detect patterns and uncover insights to further apprise our app marketing efforts. Report on campaigns and overall app performance.

- Ensure all digital campaigns are delivered according to brief, on time and within budget

- Conduct A/B experiments with clear success/failure metrics to improve campaign effectiveness- including creative/copy testing, audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance

- Brainstorming new ways of segmenting potential customers and means of communication,

- Partnering with the creative teams to advise on compelling ad copies (Images & content) for various mediums and channels, developing test ideas, and managing a/b testing

Tools Expertise: MoEngage, Clevertap, Mixpanel, Google Analytics, Google Adwords, Facebook Ad Manager ,Appsflyer or their equivalents

Requirements:

- Strong time management skills; ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously.

- Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyze, and present data.

- Proven track record of delivering customer acquisition growth and optimization across key metrics.

- The ideal hacker must have a demonstrated ability to create and launch effective mobile app marketing campaigns, segmenting audience and optimizing for best performance, while thriving in a fast-paced environment and supporting aggressive timelines.