Walplast Products - Assistant Manager/Deputy Manager - Marketing

1) Understanding of Channel Business, B2B / B2C - developing the Mktg strategies and delivering the same through ATL/BTL.

2) Develop and implement the communication strategy for the brand.

3) Develop implement marketing plans which addresses brand requirements short term long term

4) Manage all brand creative assets for campaigns

5) Driving initiatives to promote the products through offline and online channels

6) Developing suitable marketing collaterals for existing and new products by coordinating with marketing and sales teams.

7) Mapping competition in terms of products and prices; preparing reports of all such market research activities

8) Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.

9) Interface with internal stakeholders, supply chain, packaging, finance, legal, technical customer complaint cell to ensure smooth functioning.

10) Visual Merchandising: Effective execution of ATL/BTL activities, product display support .