Walking Tree - Lead - Marketing

About the Role : Her Story is looking for a Marketing lead to design and Implement their Marketing Strategies and ensure brand consistency through all marketing channels.

Key Responsibilities :

- Design and implement comprehensive marketing strategies to create awareness of the company's business activities.

- Supervise the department and provide guidance and feedback to other marketing professionals.

- Produce ideas for promotional events or activities and organize them efficiently.

- Plan and execute campaigns for corporate promotion, launching of new product lines etc.

- Conduct general market research to keep abreast of trends and competitor's marketing movements.

- Control budgets and allocate resources amongst projects.

- Oversees current offerings and comes up with initiatives for new products or services.

- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.

- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.

- Works within the department budget to develop cost-effective marketing plans for each product or service.

- Tracks all marketing and sales data and create detailed written reports and verbal presentations to bring to senior executives.

- Exploring ways of improving existing products and services, and increasing profitability

- Identifying target markets and developing strategies to communicate with them

- Managing the production of promotional material.

- Liaising with other internal departments such as sales and distribution.

- Tying up with different industries for collaborations.

About the Company :

- Presented by Walking Tree, Her Story is a modern precious jewellery brand that designs jewels based on what drives a woman: experiences, values, aspirations, and emotions. Who she is beyond how the world perceives her.

- Stirred by her multidimensional personality, Her Story believes that the path to creating truly precious diamond jewellery cannot be in isolation, and must pass through the world of the modern woman.

- One who leads a life that is aligned with her sense of self.

- She is an explorer of ideas, a collector of experiences, and a teller of stories. Outside of all other roles and ties- how would she write her story?