Wahl - eCommerce Lead

POSITION PURPOSE:

The incumbent will be responsible for successful marketing of Wahl products in the eCommerce channels. Primary responsibilities will include merchandizing products on eCommerce channels such as Amazon.in, Flipkart.com, and other e-tailers as necessary.

Tasks will include data analysis, product merchandising, sales & inventory forecasting, review enhancements,and content/media strategy development associated with driving customer engagement, conversion, and purchase od Products

PRINCIPAL ACCOUNTABILITIES:

- Understand the many facets of eCommerce Channels like Amazon, Flipkart

- Integrate eCommerce strategies into overall digital strategies

- Analyze and report on eCommerce data (sales, competition, reviews, key words, etc.)

- Develop and execute content to drive sales, reviews, sessions

- Work with product/ marketing and sales to develop product strategies for eCommerce

- Address SKU rationalization requirements at Amazon or eCommerce

- Monitor the competitive landscape, performance by all commodity volume (ACV) and brand at various

eCommerce channels

- Implement the strategy for search engine optimization

- Assist at trade shows

- Participate in social media, advertising, and PR efforts

- Complete special projects and other duties as assigned to achieve corporate sales and profit objectives.

QUALIFICATIONS

- Master's degree with a minimum 8 - 12 years of eCommerce/Sales experience required

- 5+ years of related experience in Ecomm marketing working with platforms such as magneto, Amazon vender central

- Solid knowledge of web analytic tools

- Strong analytical skills and data-driven thinking

- Hands on experience in online marketing and measurement

- Experience in marketplace/eCommerce strongly preferred

- Strong communication skills both verbal and written with the ability to influence.

- Effective presentation development and public speaking skills

- Hands on key account management experience

- Ability to collaborate effectively in a team environment.

- Ability to model the Company's values which include respect for every individual, integrity, innovation, and continuous improvement.