Wadhwani Foundation - Digital Marketing Specialist

JOB DESCRIPTION

Position Digital Marketing Specialist

Position Title: - Digital Marketing

Reporting to: Head - WF advantage Small Business

Function: Marketing

Location: Mumbai

Effort: Full-time

CTC:

Role Context

The Digital Marketing Specialist will develop, implement, track and optimize our digital marketing campaigns across all digital channels and social media platforms. Enhancing engagement of the Wadhwani YouTube videos and website, and undertaking SEO/SEM (AdWords) will be a key task.

Role Description

As a Digital Marketing Specialist, you will be responsible for managing day-to-day digital marketing programs, SEO and AdWords campaign, processes including budgeting, forecasting, accruals and reporting, and ensuring enhanced engagement metrics to the Wadhwani YouTube videos and website.

You will also be responsible for measuring and reporting performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

You will work closely on defined marketing initiatives and contribute to delivering high-impact solutions.

Skills:

- Proven work experience on social media platforms (Facebook, Twitter, LinkedIn) and digital marketing

- Strong understanding of Search Engine Marketing -SEM (AdWords) and Search Engine Optimization (SEO)

- Demonstrable social networking experience and social analytics tools knowledge

- Experience in designing, creating and managing promotions and social media ad campaigns - setting up, managing and optimizing paid campaigns on Facebook, Twitter, LinkedIn and YouTube

- Demonstrable experience in managing SEO campaigns

- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery etc.)

- Experience in setting up and optimising Google AdWords campaigns ( Search, Display and Video Campaigns)

- Knowledge of website analytics tools (Google Analytics etc.)

- Strong written communication skills and a creative bent of mind

Required Qualifications:

- Minimum of 5-years Digital Marketing experience

- Certification/relevant work experience in Google AdWords

- Ability to work in cross-functional teams and with key external stakeholders

- Strong analytical skills; decision making based on data, and high proficiency with Excel and PPT

- Ability to conceptualize insightful and engaging content and creative ideas and vehicles

- Excellent communications skills: ability to multi-task and prioritize, and strong attention to detail

- A go-getter with high level of accessibility