W Hospital - Manager - Digital Marketing

- Develop and co-implement digital marketing strategies with core focus on social media, search marketing & online activities.

- Generate insights using analysis and optimize campaigns & conversions.

- Knowledge of digital marketing channels, including SEO, SEM, affiliates, and Social Media technologies and best practices is a must.

- Should be able to manage develop and implement viral campaigns & Online marketing strategies.

- Content Creation & Management: Build and manage Blog content with new developments in the healthcare industry (emphasis on Hospital Specialty), testimonials (both, doctors and customers) and other relevant news.

- Should be updated & should implement relevant best practices in the industry and of strategies involved in them.

- Should be able to analyse reports/ analysis and help plan, execute and improvise online marketing campaigns.

- Should be able to manage & maintain social media marketing securing maximum online media coverage for the hospital.

- Should have sound technical knowledge of advertising & re targeting techniques.

- Good understanding of CRM is an added advantage.