Vserve Ebusiness Solutions - eCommerce Strategist

Job Description : 

As eCommerce Strategist you will respond to clients briefs and unspoken needs, by stating hypotheses and conducting research to verify them. You are able to craft recommendations for eCommerce presence of our clients, and on your own.

To succeed and enjoy this role, we believe you are:

- Self - starting and inquisitive

- Capable of thinking analytically and in a structured way

- Not afraid of analytics and statistics

- Like to ask Why? and What for?

- Know how to pose a hypothesis and how to defend your thesis with researched arguments

- Like to learn and share your knowledge and take great care of expressing your story in precise, concise, and understandable way

We believe you should have:

- 3+ years of experience in eCommerce or digital-related environment (agency, service provider, e-store)

- Knowledge of strategic frameworks and capability of using them to craft strategic recommendation

- Knowledge of E-commerce KPIs and their usage

- Understanding of how shopper drivers should influence drive in-store activities and form experiences

- Understanding of basic concepts of marketing and sales. Think consumer decision journey, brand positioning, shopping mission, ROI, conversion, price elasticity.

- Have knowledge of User Experience and Information Architecture design principles.

- Basic knowledge of web technologies. You know what html and JS are responsible for and you know the difference between pixel and tag.

Qualifications :

What you will do ?

- Use internal agency methodologies, frameworks and tools to gather and analyse shopper, market and competitive data

- Define data gathering/analytics projects, work with Insights and Analytics team through them and use insights to plan E-commerce strategies

- Craft E-commerce content recommendations and plan communication for Global Brands on category and brand levels, in many different markets/ geographies

- Analyse inherent markeplaces/ e-retailers functionalities and services and advice how to use them to optimize relevant KPIs on the path to purchase

- Work with Insights and Analytics team on development of agency tools

- Create global Playbooks and Manuals for Global brands

- Closely cooperate with E-commerce Design and other divisions, to make your recommendations implemented

- Present your findings and strategic recommendations in front of the client

- Take part in pitches and tenders to win new clients and accounts (we have some experience in this)