Vserve Ebusiness Solutions - Director - Digital Marketing

- Build our digital marketing roadmap

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Measure ROI and KPIs and prepare budget

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Manage and improve online content, considering SEO and Google Analytics

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with operation steams to increase client satisfaction through cohesive strategies

- Motivate digital marketing team to achieve goals

- Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments