VP - Sales & Marketing - Pharma

We are looking for VP - Sales & Marketing (HOD Branding)

Desired Qualification: MBA / PG Diploma in Marketing (full time) from reputed Institutes

Desired Experience:

- Should possess at least 18-22 years of overall experience in Pharmaceutical Industry in Sales & Marketing in large multispecialty divisions in MNC / premier Indian companies with good business volumes and various brands at different stages of maturity on BCG Index.

- The ideal candidate should have spent the last 10-15 years in Marketing of which the last 4-5 years ideally as head of sales & marketing team or senior positions in sales & marketing leading a team of 6-10 PMT personnel.

- Should have exposure to 3 or more Therapeuticals areas for domestic sales & marketing

Major Purpose of the Job:

- The jobholder shall be responsible for preparation of marketing mix, design and implementation of successful marketing strategies, scanning of market for identification & expansion into various therapies, identification of potential candidates whilst maximizing current portfolio in various stages through appropriate line extensions.

- The jobholder will support the cluster head in achieving the budgeted targets and market shares by sustaining high volume brands, developing a strong portfolio of second line brands ensuring higher evolution indices and profitability

Principal Tasks & Responsibilities:

Preparation of Marketing Mix:

- Scan & analyse the IPM in terms of various therapies, customer segments and the dynamics affecting the market in the medium to long term

- Recommend various alternate approaches in addressing the market in terms of entry into various therapy brackets speciality segments for better evolution index in line with the vision for the division / organisation and get approvals of senior leadership team

- Prepare and Deploy effective strategy for the business and implement the same

- Deliver and deploy high quality project leads through superior marketing strategies & tactics

Design and Implementation of Marketing Strategies:

- Design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapy

- Sustain the focus on performance of well established brand equities through effective strategies and successful launch of line extensions

- Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in various therapy segments whilst hiving off low contributors with low GC

- Deploy effective pricing strategies for improving the GC / Profitability of each brand franchise

- Manage the entire portfolio at various lifecycle stages of BCG matrix

- Deploy effective customer segmentation and product differentiation strategies

- Design and implement integrated marketing communication to each customer segments through Field Force

- Effective implementation of Marketing strategies through FF and support through joint field work by self and direct reports (8-10 days of field work recommended)

- Train the FF in effectively implementing marketing campaigns/ promotional themes

- Constant monitoring of the effectiveness of implementation and improve at critical mile stones

Customer Development / Market Development:

- Deploy effective KOL strategy and oversee implementation of the same whilst developing own KOLs

- Participate in various customer forums for influencing key drivers / decision makers in high priority segments

- Understand and constantly update the various initiatives by competitors and ensure mechanisms to ward off threats

Team Leadership:

- Provide leadership and direction to team of & ensure that they are effectively engaged for achieving business goals, MS goals and profitability goals of the division