VP - Performance Marketing - Internet/Online

Required Skills:

- Proficiency in performance marketing, and optimizing customer acquisition channels for revenue maximization and increased traffic.

- Strong knowledge of driving foot traffic from online channels to physical stores (O2O) for enhanced sales and offline business growth.

- Strong analytical skills for data-driven decision-making focused on revenue generation, market share improvement, and brand growth.

- Excellent communication, collaboration, and problem-solving skills with a revenue-centric approach.

- Proficiency in B2C marketing and expertise in online-to-offline strategies will be instrumental in boosting foot traffic and business for retail ventures

Prior Experience:

- A top-tier marketing education background with 10-15 years of relevant experience

- Orchestrated brand growth initiatives for a retail chain, demonstrating proficiency in budget management while achieving significant market share growth and brand loyalty. Cultivated relationships with specialized agencies for comprehensive brand strategy execution.

- Directed performance marketing campaigns for a healthcare startup, ensuring efficient budget utilization and achieving a substantial ROI along with enhanced customer retention. Utilized agency resources for specialized performance marketing tactics and tools.

Responsible for:

- Develop and execute data-driven digital marketing strategies aligned with business objectives to create a playbook for driving revenue growth, offline footfall and building the e-commerce business.

- Utilize digital marketing levers paid performance marketing, SEO and content marketing, CRM, influencer marketing, media buying, and brand growth strategies to enhance the portfolio company's market presence and revenue streams.

- Analyze and measure the effectiveness of marketing campaigns, making data-driven decisions for continuous improvement

- Optimize online customer acquisition channels through performance marketing techniques to maximize ROI and boost in-store visits.

- Oversee consumer marketing campaigns and drive personalized customer engagement initiatives to enhance sales and foot traffic.

- Strategize, manage, and optimize marketing budgets for cost-effective campaigns with a revenue-oriented approach.

- Leverage the right agency partners and digital marketing tools to automate day-to-day operations as the digital playbook gets established.