VP - Operations - eCommerce

Position Name : VP E-Commerce Operation

Reports to : Head- Channel & Digital

Location : Mumbai

Role Purpose :

- The VP of E-Commerce Operations is responsible for driving long-term profitable growth and increasing levels of customer satisfaction through online channels.

- This position is responsible for optimizing direct online to consumer initiatives in terms of revenue, conversion rates, ROI, usability, and functionality.

- Key focus is placed on deepening our direct interaction and relationships with consumers while supporting an Omni channel view

- A key responsibility will be managing a large network of independent retailers that will be used for last-mile delivery.

- The role will require the management of a large team (30-50 FTE).

Key Accountabilities :

- Lead all activities for the online business, starting and building up from scratch focused on driving e-Commerce, Sales and Marketing

- Management of the ecommerce P&L through detailed forecasting, budget development and oversight, revenue generation and marketing activities in conjunction with other internal and external teams

- Lead all other operational activities including logistics, customer service, etc.

- Recruit, coordinate and motivate the new team to drive growth

- Set up Merchandising strategy with relevant internal Partners

- Set up Online Pricing & Promotion Strategy

- Lead business development activities to position the company's products in new channels

- Champion development of ecommerce capabilities and marketing programs which will drive aggressive sales goals and optimization of site-wide Key Performance indicators

- Oversee paid strategy, implementation & execution of all online marketing campaigns, including Search, Affiliate Marketing, Video, Retargeting, and Display Networks

- Build online sales playbook ensuring all reporting is actionable, working to ensure that every investment is delivering maximum return against defined objectives

- Define and lead high priority initiatives including lifetime value models, audience segmentation, and retargeting initiatives

- Execute omni channel strategy

- Set up and execute a local delivery model with over 10.000 local shops that minimize costs of delivery and decreases delivery times

Professional Expertise :

- Graduate in any specialization

- Masters in Business Administration in Marketing, from a premier institute

- 3 to 5 years management experience in a similar role

- 10+ years relevant professional

- Fluent in English written and spoken

- Experience in managing teams