VP - Marketing - Process Manufacturing

Location: Hyderabad

Industry: Process Manufacturing

- Strategic Marketing - designing marketing strategies independently like positioning, pricing.

- Strategic planning including market and competitive analysis, customer segment selection and penetration plans, and product positioning (cross selling upselling)

- Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars, collateral materials, analyst and market research management, and website design & content.

Work closely with SBU heads to:

- Develop and manage channel and partner strategies and programs, with a view to maximize sales and realization thru the SBU Marketing Manager.

- Oversee product management including market and customer research for market and product requirements, interface with engineering for product development, product pricing and product lifecycle management.

- Oversee product marketing including product launch management, presentations, sales tools, competitive analysis and general sales support.

- Work with MD and SBU heads to identify and develop strategic alliances and close/grow major customer accounts.

- Develop and manage the Company's entire marketing budget.

- Develop and track metrics and success criteria for all marketing programs and activities.

Consumer Insight experience is MANDATORY