VP - Marketing - FMCG/Online

Responsibilities:

- Strategic planning including corporate positioning market and competitive analysis, customer segment selection and -penetration plans, and related product positioning.

- Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.

- Develop and manage the Company's entire marketing budget.

- Develop and track metrics and success criteria for all marketing programs and activities

- Work closely with Leadership team to develop and manage channel and partner strategies and programs

Desired Candidate Profile-

11-14 yrs of experience in Branding

MBA should be from B School

Swetha Reddy.