VP - Marketing for one of the Fast-Growing EV Battery Manufacturing Company - Bangalore
Currently we are hiring for the role of V.P. Marketing for one of the Fast-Growing EV battery Manufacturing Company-Bangalore
Role: V P Marketing
Reports To: CEO
Location: Bangalore
Excellent Compensation.
Experience: 8-15 years
Responsibilities and Duties:
- This is a leadership and highly strategic role. You will be responsible for driving the overall marketing strategy including positioning, messaging, product marketing, demand generation, digital marketing, PR relationships, and brand partnerships.
- Develop a business-aligned marketing strategy and build high-impact, effective, and outcome-driven Integrated Marketing Campaigns, Develop programs to enhance B2B outreach.
- Lead all areas of marketing spanning product marketing, digital marketing, marketing research and analytics, customer marketing, brand, PR/AR
- Work closely with Founders, R&D, Engineering, Sales and People team to understand the business targets and develop branding plans to drive target execution.
- Work with the Business Development and Product teams to understand the product roadmap and map it to client requirements through branding collateral.
- Work with external partners (media and creative agencies) to build and drive insightful and differentiated marketing campaigns for the category to scale EV awareness and adoption
- Outline value proposition for various potential stakeholders through differentiated and innovative branding approaches.
Requirements and skills:
- A hands on marketing leader with 8-10+ years of experience
- Proven track record of developing GTMs for product launches and using content for driving demand in B2B automotive market
- Has experience in building and leading teams
- Great communication skills with the ability to simplify the product and technology to resonate with potential employees, customers and followers.
- Brings a learning mindset, open to feedback and learning while challenging status quo
- Must have an MBA or equivalent from a reputed institution
If Interested, Please mention in your updated resume along with your current CTC, expected CTC and notice period details
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