VP - Marketing - Education

RESPONSIBILITIES:

- Deep understanding of web marketing technologies and best practices.

- Strong experience with online marketing and lead acquisition.

- Experience with Brand, Content, and Strategic Marketing programs.

- Team player with strong communication skills (business writing, presentations, and interpersonal)

- Exceptional knowledge of marketing strategies, concepts and practices

- Strong project management & performance measurement skills

- Ability to develop strong relationships and work with senior level executives

- Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns

- Solid business acumen, management, and problem-solving skills

- The individual should be detail oriented, self- confident, possess high energy levels and have the ability to lead, motivate teams, and manage time effectively.

- The ideal candidate will be self-motivated, resourceful, and have impeccable communication & leadership skills.

REQUIREMENT:

- Establishes strategic marketing direction, long-range and annual planning.

- Maintains up-to-date knowledge in marketing, media, and research theory and technique. Keeps staff aware of new and significant developments and serves as a resource for all the staff, with emphasis on the strategic marketing perspective.

- Actively trains his/her personnel in brand marketing, research and media.

- Acts as marketing liaison with Senior Management Team.

- Maintains contact with key industry associations and organizations.

- Reviews all marketing strategies/research as a - quality control- function.

- Manage all marketing and content development programs, Plan on-going lead acquisition programs.