VP - Marketing + Business Head - Astrology Business Domain

VP Marketing + Business Head

Marketing Responsibilities

- Develop and implement a cohesive marketing plan to increase brand awareness

- Set current and long-term goals for internal teams

- Design and review the Marketing department's budget

- Build relationships with media and stakeholders through creative PR strategies

- Monitor all marketing campaigns and improve them when necessary

- Prioritize marketing projects and allocate resources accordingly

- Prepare regular reports and presentations on marketing metrics for the CEO

- Conduct market analysis to identify challenges and opportunities for growth

- Provide guidance and ideas to organize effective marketing events

- Forecast hiring needs for the Marketing department

- Participate in the quarterly and annual planning of the company's objectives

- Track competitors' activities

Marketing Requirements and skills

- Proven work experience as a VP of Marketing, Marketing Director or other senior role

- Demonstrable experience designing and implementing successful marketing campaigns

- Solid knowledge of SEO, web analytics and Google Adwords

- Experience with CRM software and digital marketing tools and techniques

- Strong leadership skills

- Excellent communications skills

- Strong analytical and project management skills

- Strategic mindset, with ability to make difficult decisions

- BSc degree in Marketing, Communications or relevant field

- Minimum 3 years of proven experience in the Astrology vertical

Business Head Responsibilities

- Develop and implement a cohesive marketing plan to increase brand awareness

- Set current and long-term goals for internal teams

- Design and review the vertical budget

- Responsible for the Profit and Loss (P & L) of the division

- Build relationships with media and stakeholders through creative PR strategies

- Monitor all marketing campaigns and improve them when necessary

- Prioritize marketing projects and allocate resources accordingly

- Prepare regular reports and presentations on marketing metrics for the CEO

- Conduct market analysis to identify challenges and opportunities for growth

- Provide guidance and ideas to organize effective marketing events

- Forecast hiring needs for the vertical

- Participate in the quarterly and annual planning of the company's objectives

- Track competitor's activities

Business Head - Requirements and skills

- Proven work experience as a Business Manager, or other senior role in astrology vertical

- Strong leadership skills

- Excellent communications skills

- Strong analytical and project management skills

- Strategic mindset, with ability to make difficult decisions

- BS/MS degree in Marketing/Business Communications or relevant field

- Minimum 3 years of proven experience in the Astrology vertical

Company Details

- Meritocratic culture & flat hierarchy.

- Significant responsibility & no micro-management

- Market leader in mobile content creation since last 10 years

- Industry Competitive Salaries + Huge Potential Upside via Performance Based Bonuses