Need to Have:
- Pure Analytics experience of a minimum of 12-15 years with leading KPOs (Genpact, Infosys, TCS, Capgemini, Cognizant, Mu Sigma, etc.)
Analytics areas are:
- Pricing and Promotions Analytics
- Understands Marketing Analytics (Campaign Analytics, Web Analytics, SEO)
- Ability to understand multichannel
- Above Analytics experience must include work on conceptualizing analytics and driving insights and not just project / program management of analytics deals.
- Experience with driving analytics across multiple industries / offerings
- Collaboration Skills to work across multiple stakeholders; business leaders, delivery leads, account
management and operational excellence teams and promote effective cross-team working
- Advanced reporting / report planning skills to put a monitoring and reporting framework in place and execute it on a periodic basis for all stakeholders
- Detailed knowledge and past or current hands-on experience to the latest Tools and Technologies
Overall Purpose of Job
- Driving pricing and promotions analytics for Marketing Offerings
- Developing insights and delivering client business impact in terms of revenue increase, operation cost reduction, working capital reduction etc.
- Building a best-in-class analytic capability for excellence in execution of analytics delivery
Responsibilities/Authorities
- Define/ conceptualize analytics for assigned Offerings
- Evaluate/ select appropriate analytics tools
- Build and Lead a team of analytics professionals to run ongoing project based analytics for top clients
- Discuss results/ideas with Accenture and its clients
- Come up with new ideas on analytics
- Identify opportunities to link analytics with industry insights and client business impact
Basic Qualifications
Total Experience : Min of 12 years
- MBA/ Engineers/ Masters from Top Tier Institutes
- Excellent communication skills – written and verbal
- Math / Stats background is plus
- Strong Business understanding
- Strong knowledge of and experience in Pricing and Promotions is a must
- Retail industry experience is strongly desirable
- Strong knowledge of and experience in analytics across the Marketing domain including areas of Social
Media, Digital Marketing and Customer Churn is desirable
- Good team handling experience of having handled minimum 25-50 analysts
- Good experience in predictability analytics such as Statistical analysis, Optimization, Predictability modeling, Forecasting, etc.
- Good knowledge of multiple Statistical tools and applications
- Ability to engage in Business discussions
If interested, Contact Swati Mittal on 9136408405.
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