Posted By
Hitesh M
at
978
JOB VIEWS
105
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0
RECRUITER ACTIONS
Posted in
Sales & Marketing
Job Code
80126
Our client a Leading MNC Media House is looking for Sr. Marketing professional.
Position – Marketing Head - (VP)
Compensation : Approx 40 lacs
Role Overview
Reporting to the Business Head, this role is a key leadership position within the channel. The incumbent will perform a pivotal role in shaping the channel’s Marketing strategy
Key Responsibilities
Overall
- Spearhead the entire marketing portfolio for the channel.
- Develop Marketing / Brand strategy for the channel in conjunction with Programming Leader for the Channel
- Develop a marketing calendar which meets business objectives in conjunction with business head and programming head
- Spearhead the development of strategic brand framework, brand architecture, manifestations and experience
- Develop marketing programme and communication theme to launch, develop and grow the viewership of the properties within the allocated portfolio.
- Drive marketing portfolio for key properties/brands.
- Create and drive innovative PR events around the channel/ shows
Financial
- Budget Management – plan and administer the Marketing budget to achieve maximum impact
- Ensure consistent growth in slot reach
Customers
- Effective management of external agencies & partners – Creative, Media, Outdoor and BTL agencies
- Liaison with internal stakeholders – programming, sales, distribution team
- Provide leadership to internal team and external agencies- media, creative, PR- drive synergy for a cohesive communication output
- Contribute towards increasing the Channel Reach by increasing the sample audience size for promotions of shows/ new launches
People
- Build and sustain a high-calibre team with a winning edge and monitor performance
- Ensure an appropriate environment where people feel empowered to contribute and feel rewarded for the same.
- Energize team members towards achieving stretch goals
- Build a performance driven culture, which is centred on execution.
- Develop learning culture in the team for individual development
Qualifications/ Requirements:
- A principle centred business leader, with great people skills and a passion for excellence
- Good understanding of consumer behaviour and ability to capture consumer insights into relevant marketing programme.
- Strong leadership skills with effective organization and planning capabilities
- Excellent communication skills – written and verbal
- Self starter with bent for analysis and problem solving
- Team leader with good inter-personal skills
- Understanding of the genre
- MBA from a good B School preferred
- 10 – 12 years of relevant work experience of which at least 5 in a leadership role. Prior experience of handling a large portfolio is essential.
- Professionals from Media & FMCG sector preferred
Feel free to write to us on hiteshm@sourcesolutionsinc.co.in or call us on 022 32266590.
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Posted By
Hitesh M
at
978
JOB VIEWS
105
APPLICATIONS
0
RECRUITER ACTIONS
Posted in
Sales & Marketing
Job Code
80126